Passion is exciting. People follow passionate leaders faster than somber managers. In “It’s Not About the Coffee,” former Starbucks president, Howard Behar explains he left the last company he worked for before Starbucks, because the CEO sought to restrain his passion. At Starbucks, Behar explains, his passion was an asset, not a liability. Obviously, passion [...]
As a leader, you need to understand how social media crises occur, how to minimize your chances of an attack and what to do in the case of a customer attack. Paul Gillin recently wrote Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim. I spoke with Paul [...]
Social media changes the responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. An infographic summarizing these details can also be found below. Old Roles, New Responsibilities These traditional jobs require new responsibilities in [...]
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