Search Results for: "social media"

Paul Gillin Interview: When Customers Attack on Social Media

Attack of the Customers Book Cover

As a leader, you need to understand how social media crises occur, how to minimize your chances of an attack and what to do in the case of a customer attack. Paul Gillin recently wrote Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim. I spoke with Paul [...]

How to Leverage the Social Media Power Shift for Good

Hippie Holding Power to the People Sign with Social Media Icons

Social media shifts the power from the few to the masses. Here’s how it works and how you can benefit from the shift: Before Social Media, Power was Held by the Few Before social media, the power was in the hands of a few. The wealthy, executives, publicists and formal (traditional) media controlled the message. [...]

Amateur or Professional Leadership – Turning Pro for Leaders

winner-vs-loser-w

In Turning Pro, author Steven Pressfield explains the difference between amateurs and professionals, in any field. Pressfield likens amateurs to addicts – not just drug addicts, but addicts of all forms. In contrast, artists – real artists, are professionals. If you’re passionate about something – anything – and wonder why you’re not making more progress, [...]

Life Cycle of Social Media Development

Caterpillar to Butterfly - Lifecycle

A good friend and leader in her own field, asked advice on starting her social media engagement. I quickly found myself overwhelming her with new ideas. It occurred to me there was a better approach: to lay out stages for her social media engagement. Here are the stages I proposed for her: Infancy Like the [...]

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Below is a message from Ben, founder of ModernServantLeader.com. Further down is a list of the most popular posts on the site.   Servant Leadership Social Media Resources What is Servant Leadership? Fortune’s Best Companies to work for with Servant Leadership Servant Leadership Manifesto 7 Leadership Lessons from Yoda Servant Leadership Stripped Down Social Media [...]

Social Media Jobs, Roles & Responsibilities with Infographic

Infographic of Social Media Jobs, Roles & Responsibilities

Social media changes the responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. An infographic summarizing these details can also be found below. Old Roles, New Responsibilities These traditional jobs require new responsibilities in [...]

Service: Why the Why is so Powerful

What - How - Why - Service

Simon Sinek revealed his Golden Circle to the world in a TEDx Puget Sound talk. In his talk, Sinek explains how every organization explains what they do. Many organizations define how they do it. However, he goes on, the greatest leaders explain WHY they do what they do. “People don’t buy what you do, they [...]

Social Leadership – Book Proposal

There are good books on leadership. There is also an increasing number of good books on social media. This is the great book focused on both: Social Leadership – Leading people, teams and companies in the social media generation. Status of Book: I am actively seeking a great writer’s agent. Social Leadership – Book Proposal [...]

What Leaders Adopting Social Media Can Learn from Drug Addicts

Social Media Stages of Change

Behavioral psychologists have this big fancy term for how people make changes in their life, it’s called the “Transtheoretical Model of Behavior Change”, we’ll just call it “Stages of Change”. In essence, this is how people progress from denial of a need to change through the successful change of the behavior. These stages are often [...]

Weclome to the Mass Dialogue Leadership Era

Leadership Communication Eras

Before the printing press, leadership was personal, but suffered the constraint of scale. Military power was the only way to achieve large capacity. That form of leadership was localized. It was about power and control. The printing press arrived and enabled mass broadcasting. Finally, the masses could read the words of their leader directly. Still, [...]

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