Servant Leadership & Technology
A lot of social media consultants say they’re “no hype”. This resonates with hiring leaders because they’re tired of hearing what they don’t believe. Namely, that social media is the unbelievable phenomenon that is going to change the world all on it’s own. I agree, that’s ridiculous. However, social media is helping to change the [...]
As a leader, you need to understand how social media crises occur, how to minimize your chances of an attack and what to do in the case of a customer attack. Paul Gillin recently wrote Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim. I spoke with Paul [...]
Social media shifts the power from the few to the masses. Here’s how it works and how you can benefit from the shift: Before Social Media, Power was Held by the Few Before social media, the power was in the hands of a few. The wealthy, executives, publicists and formal (traditional) media controlled the message. [...]
A good friend and leader in her own field, asked advice on starting her social media engagement. I quickly found myself overwhelming her with new ideas. It occurred to me there was a better approach: to lay out stages for her social media engagement. Here are the stages I proposed for her: Infancy Like the [...]
Behavioral psychologists have this big fancy term for how people make changes in their life, it’s called the “Transtheoretical Model of Behavior Change”, we’ll just call it “Stages of Change”. In essence, this is how people progress from denial of a need to change through the successful change of the behavior. These stages are often [...]
In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. This is a take off of the popular SoLoMo, which stood for Social Local and Mobile, with the Co addition standing for Commerce and / or Content. Why is SoCoLoMo important? Here [...]
I know many executives struggling with the magnitude of social media opportunities and risks. I’m about to make them happy, because one key solution is simple: employee training. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. 1. All Employees In order to engage your [...]
You heard it before: we are in a revolution – the social media revolution. While you may not fight with bullets and spill blood, you should be aware of the weapons and what is at stake… Weapons of Choice In a military revolution, the best weapons technology is a huge advantage. In the social media [...]
I’m a social media advocate, in part because it demands greater leadership. That said, there’s really nothing new about social media itself. Here are 2 examples of social media from history, going all the way back to prehistoric man. Cave Drawings What you see here is one of the earliest documented forms of media. These [...]
The NFL‘s quarterback of their social media strategy is about to be sacked. The question is, whether the pass will get off before the team suffers a major loss of yardage. Whether they admit it or not, the National Football League is currently in the midst of a social media crisis. The league is in [...]
Hello, I'm Ben, founder of MSL. I use this site to promote Servant Leadership ... <More>
