S.O.C.I.A.L. Media Principles

Kevin Smith and Southwest Airlines - an example of integrity in social media

As social media platforms come and go, technology changes, but key principles remain. As a leader in your organization, you need to remember these key principles. A simple, relevant acronym should do the trick: S.O.C.I.A.L. – Serve, Open, Connect, Integrity, Action-oriented and Listen. While these principles are important at all times, it begins with listening, [...]

The 7 E’s Required for Social Media Success

Social Media Success - Global

There are 7 E’s required for social media success. Success in social media may require more, but it will not happen without at least the majority of these: Your followers want to know you stand behind them – not just your cash register. -Ben Lichtenwalner 1. Empathize Followers want to know you understand them. If you want [...]

It’s Not Social Media, but Media Social

Social Media and Media, Social have many benefits

We’ve had it wrong all along. It’s not social media, but “media, social”. What we consume is media first, social second. We still consume news, facts, tips, advice, marketing, videos and other media primarily but as a benefit, we now get a social aspect as well. Therefore, it’s Media, Social and not Social Media. It’s [...]

Power of Customer Reviews Online and Why You Need Them

Customer Reviews Online

Before Online Reviews In the old days, selling your product or service consisted of developing the item, selecting a market and screaming your message as loud and often as you could. Whether your message traveled on TV, Print or Radio, the model was consistent – a one-way message. There was no real discussion or sharing [...]

5 Tips for Practical and Helpful Passwords

Woman Changes Her Password

We all have a growing number of accounts, websites and other security measures which require an endless number of passwords. However, a primary rule of good password practices is to never use the same password twice. Another standard password practice is to reset your passwords every 30, 60 or 90 days. So how in the [...]

Twitter Lists For Event Preparation & Catalyst Discount Code

Twitter Lists Make Great Event Preparation Funnels

Interested in the Catalyst East discount? Find your discount code at the end of this post… In October, I will (finally) attend my first Catalyst Leadership Conference. In order to prepare for it the best way possible I researched all the speakers and investigated lab options. Yet, I wanted something more real-time. I needed something [...]

Why GOOGLE+ Spells Trouble for Facebook

Google Plus Logo vs. Facebook Logo - Google Winning

I’m surprised how many of the experts seem to think Facebook has nothing to worry about. Here’s why I think Facebook has plenty to fear.

Modern Servant Leader – Now on Alltop.com

Alltop

Modern Servant Leader now included on Alltop.com

Why Technology Managers Make Great Leaders

Technology Manager is a Great Leader

Technology teams often lead organizations in new policies & best practices. These managers are among the best educated & experienced in leadership principles.

Blogging is a Mirror of Yourself and Your Organization

Blogging as a Mirror

Blogging is as much a help to me as I intend it for others. It reminds us of who we are, who we want to be and how we want to help others.

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