As social media platforms come and go, technology changes, but key principles remain. As a leader in your organization, you need to remember these key principles. A simple, relevant acronym should do the trick: S.O.C.I.A.L. – Serve, Open, Connect, Integrity, Action-oriented and Listen. While these principles are important at all times, it begins with listening, […]
There are 7 E’s required for social media success. Success in social media may require more, but it will not happen without at least the majority of these: Your followers want to know you stand behind them – not just your cash register. -Ben Lichtenwalner 1. Empathize Followers want to know you understand them. If you want […]
We’ve had it wrong all along. It’s not social media, but “media, social”. What we consume is media first, social second. We still consume news, facts, tips, advice, marketing, videos and other media primarily but as a benefit, we now get a social aspect as well. Therefore, it’s Media, Social and not Social Media. It’s […]
Before Online Reviews In the old days, selling your product or service consisted of developing the item, selecting a market and screaming your message as loud and often as you could. Whether your message traveled on TV, Print or Radio, the model was consistent – a one-way message. There was no real discussion or sharing […]
We all have a growing number of accounts, websites and other security measures which require an endless number of passwords. However, a primary rule of good password practices is to never use the same password twice. Another standard password practice is to reset your passwords every 30, 60 or 90 days. So how in the […]
Interested in the Catalyst East discount? Find your discount code at the end of this post… In October, I will (finally) attend my first Catalyst Leadership Conference. In order to prepare for it the best way possible I researched all the speakers and investigated lab options. Yet, I wanted something more real-time. I needed something […]
I’m surprised how many of the experts seem to think Facebook has nothing to worry about. Here’s why I think Facebook has plenty to fear.
Modern Servant Leader now included on Alltop.com
Technology teams often lead organizations in new policies & best practices. These managers are among the best educated & experienced in leadership principles.
Blogging is as much a help to me as I intend it for others. It reminds us of who we are, who we want to be and how we want to help others.