Social media changes the responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. An infographic summarizing these details can also be found below. Old Roles, New Responsibilities These traditional jobs require new responsibilities in […]
Before Online Reviews In the old days, selling your product or service consisted of developing the item, selecting a market and screaming your message as loud and often as you could. Whether your message traveled on TV, Print or Radio, the model was consistent – a one-way message. There was no real discussion or sharing […]
In “The Global Brand CEO”, authors Marc de Swaan Arons and Frank van den Driest clearly explain why Global Marketing Leaders need to practice Servant Leadership principles for Brand success.