The best leaders today understand the power of relationships, especially when it comes to business. As a result, most leaders have a strong network of colleagues that, over the years, become friends. These friendships and business partnerships extend online as well. However, many straggling organizations still insist upon blocking traffic to “social sites”. In contrast, the best led companies do not fear social media – they embrace it. The strongest leaders leverage the benefits of social technology while addressing the risks in a manner that empowers their teams but protects the company. Below are 5 reasons great leaders should not fear social media and a balanced reflection on the risks.

1. Best Friends At Work
Who still believes that work is impersonal? When was it necessary to ensure that your business contacts are not also friends? Need we remind some organizations of the Gallup Organization’s findings from their study of high performing organizations: » Read more: 5 Reasons Leaders Should Not Fear Social Media