Technology Archives

Paul Gillin Interview: When Customers Attack on Social Media

Leave a Comment / Technology / By Ben Lichtenwalner

[fusion_youtube id=”http://youtu.be/_99kuWuB4UQ” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””][/fusion_youtube] As a leader, you need to understand how social media crises occur, how to minimize your chances of an attack and what to do in the case of a customer attack. Paul Gillin recently wrote Attack of the Customers: Why Critics Assault Brands Online and How …

Paul Gillin Interview: When Customers Attack on Social Media Read More »

Hippie Holding Power to the People Sign with Social Media Icons

How to Leverage the Social Media Power Shift for Good

Leave a Comment / Technology / By Ben Lichtenwalner

Social media shifts the power from the few to the masses. Here’s how it works and how you can benefit from the shift: Before Social Media, Power was Held by the Few Before social media, the power was in the hands of a few. The wealthy, executives, publicists and formal (traditional) media controlled the message. …

How to Leverage the Social Media Power Shift for Good Read More »

Life Cycle of Social Media Development

Leave a Comment / Technology / By Ben Lichtenwalner

A good friend and leader in her own field, asked advice on starting her social media engagement. I quickly found myself overwhelming her with new ideas. It occurred to me there was a better approach: to lay out stages for her social media engagement. Here are the stages I proposed for her: Infancy Like the …

Life Cycle of Social Media Development Read More »

What Leaders Adopting Social Media Can Learn from Drug Addicts

Leave a Comment / Technology / By Ben Lichtenwalner

Behavioral psychologists have this big fancy term for how people make changes in their life, it’s called the “Transtheoretical Model of Behavior Change”, we’ll just call it “Stages of Change”. In essence, this is how people progress from denial of a need to change through the successful change of the behavior. These stages are often …

What Leaders Adopting Social Media Can Learn from Drug Addicts Read More »

Social - Local - Mobile - SoLoMo and Commerce - SoCoLoMo

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

1 Comment / Technology / By Ben Lichtenwalner

In an evolving digital work place, it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. This is a take off of the popular SoLoMo, which stood for Social Local and Mobile, with the Co addition standing for Commerce and / or Content. Why is SoCoLoMo important? Here …

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success Read More »

Business Man Touching Screen to Activate Training and Development

3 Simple Steps to Social Media Training

Leave a Comment / Technology / By Ben Lichtenwalner

I know many executives struggling with the magnitude of social media opportunities and risks. I’m about to make them happy, because one key solution is simple: employee training. Below is a simple, 3 phase approach to prepare your organization for advances in the disruptive technology of social media. 1. All Employees In order to engage your …

3 Simple Steps to Social Media Training Read More »

The Bullets and Blood of the Social Media Revolution

1 Comment / Technology / By Ben Lichtenwalner

You heard it before: we are in a revolution – the social media revolution. While you may not fight with bullets and spill blood, you should be aware of the weapons and what is at stake… Weapons of Choice In a military revolution, the best weapons technology is a huge advantage. In the social media …

The Bullets and Blood of the Social Media Revolution Read More »

Social Media is Nothing New – 2 Ancient Civilization Examples

3 Comments / Technology / By Ben Lichtenwalner

I’m a social media advocate, in part because it demands greater leadership. That said, there’s really nothing new about social media itself. Here are 2 examples of social media from history, going all the way back to prehistoric man. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” …

Social Media is Nothing New – 2 Ancient Civilization Examples Read More »

What the NFL Should do NOW to Mitigate a Social Media Crisis

Leave a Comment / Technology / By Ben Lichtenwalner

The NFL‘s quarterback of their social media strategy is about to be sacked. The question is, whether the pass will get off before the team suffers a major loss of yardage. Whether they admit it or not, the National Football League is currently in the midst of a social media crisis. The league is in …

What the NFL Should do NOW to Mitigate a Social Media Crisis Read More »

Leading in the Social Media Revolution (Presentation Video)

Leave a Comment / Servant Leadership, Technology, Videos / By Ben Lichtenwalner

What can the American Revolutionary War teach us about leadership and social media? It turns out, quite a lot. In this presentation, I highlight principles that helped the Patriots and hurt the British during the American Revolution. I then compare those examples to contemporary leaders in social media. Following the example of each principle, I …

Leading in the Social Media Revolution (Presentation Video) Read More »

Technology

What the NFL Should do NOW to Mitigate a Social Media Crisis

RESOURCES

SERVICES

ABOUT

FOLLOW US

SUBSCRIBE

We Value Your Privacy