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Stack of Paradigm Flip Books

Just Launched – Paradigm Flip – Launch Week Discount

I’ve just launched my new book – Paradigm Flip: Leading People, Teams, and Organizations Beyond the Social Media Revolution. It’s a unique perspective on the dovetail of great leadership principles and social media. As I say in the book, it’s not about you and it’s not about me: it’s about how you can better serve […]

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Young Female Leader Changes the World with Social Media

No Hype. Social Media’s Just Helping Change the World

A lot of social media consultants say they’re “no hype”. This resonates with hiring leaders because they’re tired of hearing what they don’t believe. Namely, that social media is the unbelievable phenomenon that is going to change the world all on it’s own. I agree, that’s ridiculous. However, social media is helping to change the

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Attack of the Customers Book Cover

Paul Gillin Interview: When Customers Attack on Social Media

[fusion_youtube id=”http://youtu.be/_99kuWuB4UQ” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””][/fusion_youtube]   As a leader, you need to understand how social media crises occur, how to minimize your chances of an attack and what to do in the case of a customer attack. Paul Gillin recently wrote Attack of the Customers: Why Critics Assault Brands Online and How

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Social Media Stages of Change

What Leaders Adopting Social Media Can Learn from Drug Addicts

Behavioral psychologists have this big fancy term for how people make changes in their life, it’s called the “Transtheoretical Model of Behavior Change”, we’ll just call it “Stages of Change”. In essence, this is how people progress from denial of a need to change through the successful change of the behavior. These stages are often

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Social - Local - Mobile - SoLoMo and Commerce - SoCoLoMo

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

In an evolving digital work place,  it is critical for leaders to think of their products, services and leadership in terms of SoCoLoMo. This is a take off of the popular SoLoMo, which stood for Social Local and Mobile, with the Co addition standing for Commerce and / or Content. Why is SoCoLoMo important? Here

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Book of the Dead Example on Papyrus

Social Media is Nothing New – 2 Ancient Civilization Examples

I’m a social media advocate, in part because it demands greater leadership. That said, there’s really nothing new about social media itself. Here are 2 examples of social media from history, going all the way back to prehistoric man. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px”

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