Paradigm Flip – New Book Releases Tuesday December 10th

Greetings Modern Servant Leader readers. I’ve been working on a big project for you, that I’m excited to say is finally ready to share:

Paradigm Flip: Leading People, Teams, and Organizations Beyond the Social Media Revolution

Paradigm Flip Book

My new book releases Tuesday, December 10th. If you like this site, I guarantee you’ll enjoy what it says and come away with great lessons. At the bottom of this post, I tell you how to get an advance copy of half the book, a 50% discount off the full book when it releases next week and a copy of Mark Sanborn’s Doing Leadership eBook – all FREE.

About the Book

Leadership has never been easy, but the tools available to you today make it easier. Paradigm Flip is a book about the dovetail of leadership and social media. In it, I explain the timeless concepts of both social media and servant leadership. Yes, that’s right, I used timeless and social media in the same sentence.

Who this Book is For

Most anyone visiting this site will find this book helpful. Here are some examples:

Aspiring Leaders

We all have the ability to lead. As this book proves, that’s true more today than ever before. Countless examples in the book explain how to build influence, grow your team and build support for your ideas. I cover both the timeless principles of servant leadership and the timely concepts of digital communications.

Advance Praise for Aspiring Leaders

Larry C. Spears Endorses Paradigm Flip Book
“Ben… …provides a guide for contemporary leaders to leverage technology for the benefit of their organizations. Paradigm Flip is a must read for modern servant leaders.” –Larry C. Spears, author-editor Insights on Leadership, and Fortuitous Encounters

Current Leaders

Whether you run a Fortune 500, INC 500, department or small team, if you have a recognized leadership role, this book has plenty of insights and applications for you and your team. Examples like Kenneth Cole’s insensitive post during the Arab Spring or how to establish a communications command center are among the many you will enjoy.

Advance Praise for Leaders

Paul Gillin Endorses Paradigm Flip Book“…Ben Lichtenwalner makes a compelling case for social media engagement …that business executives will understand. This book is going to turn some heads.” –Paul Gillin, Author: The New Influencers and Attack of the Customers

Social Media Professionals

If you work in social media or it is one of your primary tools, this book is a must read. Many examples are new. Plus, the explanation of timeless social media concepts should enable you to reference this material for many years.

Advance Praise for Social Media Professionals

Charlene Li Endorses Paradigm Flip Book“Any leader today, who is confused by technology and it’s applicability to their responsibilities and organizations, should read this book.” – Charlene Li, Author of Open Leadership and Founder of Altimeter Group


John C. Maxwell said, “Leadership is influence.” The dovetail between social media and leadership includes the capacity to influence more people with your message. As a marketer, you influence consumers. The practices and principles in Paradigm Flip help you achieve this goals.

Advance Praise Marketers

Jay Baer Endorses Paradigm Flip Book“… In this spot-on and actionable book, (Ben) demonstrates how social media doesn’t imperil leadership, it accentuates it. Highly recommended.”– Jay Baer, New York Times best selling author of Youtility


The startup space is fraught with tight budgets and communication risks. Why not kill two birds with one stone by maximizing low-cost, word-of-mouth advertising through strong, principled, social media leadership? Paradigm Flip teaches you how.

Advance Praise Entrepreneurs

Male Silhouette - Gray“… If you’re on the way up, read it carefully; if you’re on the way down, read it quickly.” — Chris Cook, President: Fairly Painless Advertising


Most consider this book a secular work. Yet I don’t hide my Christian faith. In fact, I highlight several examples relevant to pastors and professional ministers. You’ll find these examples useful, particularly if you struggle with the younger generation’s predominant use of social media.

Advance Praise Pastors

Dr. Tony Baron Endorses Paradigm Flip“I highly recommend this work. (Ben) has done us a great favor in writing this book.” –Tony Baron, Psy.D., D.Min, Azusa Pacific University; Associate Professor of Christian Leadership & Formation; Director, Graduate School of Theology in San Diego;


Anyone seeking to build or expand their influence online can benefit from the lessons in this book. I explain clearly and concisely how timeless principles of leadership and influence can be practiced best in this digital age. As I explain in the beginning of the book, my objective is to help you achieve yours.

How to Get Your Free, Advanced Copy and Many Other Benefits

Here’s what you get:

  • A free, advance copy of excerpts covering half of the book’s content, before anyone else can get it.
  • A free copy of Mark Sanborn’s Doing Leadership: The Concise Guide to What Leaders Think and Do eBook.
  • A promotion code for 50% off the sale price of Paradigm Flip after it releases, Tuesday, December 10th.

Here’s all you need to do:

  1. Fill out the form at this link: Paradigm Flip Champions Signup
  2. Commit to providing an honest review of the book on & sharing just one link about the book via social media

That’s it! If you fill out this form, I’ll immediately send you a copy of your free items. Then, when the book launches, I’ll send you the promotional code for 50% off a hardcopy.


Picture of Ben Lichtenwalner

Ben Lichtenwalner

Ben Lichtenwalner is the founder and principal of Modern Servant Leader and Radiant Forest, LLC. He has studied and promoted servant leadership awareness and adoption for over 20 years. He is the author of 2 leadership books and has 2 decades of corporate management and leadership experience. His corporate experience spans CIO, VP, Director, and many management roles at Fortune 500, INC 500, and Nonprofits. Ben’s education includes a B.S. in Management Science & Information Systems from Penn State University and an MBA from Lehigh University. Ben's Full Profile Here: About Ben Lichtenwalner

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