Leading in the Social Media Revolution (Presentation Video)

What can the American Revolutionary War teach us about leadership and social media? It turns out, quite a lot.

In this presentation, I highlight principles that helped the Patriots and hurt the British during the American Revolution. I then compare those examples to contemporary leaders in social media. Following the example of each principle, I present tools and techniques for successful leadership with that principle in social media.

Successful leadership principles have not changed, I argue. What has changed is the technology that is enabling, empowering and really, demanding greater servant leadership. The abridged video is below or on YouTube at the link.

Highlights from presentation include:

– 0:36 Seth Godin / Tribes
– 1:02 Kleenex / Greenpeace / Kleercut

Why you should care – 2:26
– 3:00 Facebook
– 3:08 Wikipedia
– 3:32 Nielsen Ratings on Trust
– 4:00 Passion and Opportunity

S.O.C.I.A.L. Acronym – 4:33

Listening – 4:56
– 4:58 James Otis
– 5:11 King George III
– 5:30 Chris Brogan (ChrisBrogan.com)
– 5:52 Ketchum / ConAgra Foods (Marie Callender brand)
– 7:00 Listening Tools & Techniques (Google Alerts, Hootsuite, Radian 6)

Action-Oriented – 8:00
– 8:05 Old North Church / Paul Revere / One if by Land, Two if by Sea
– 8:58 Lord Cornwallis
– 9:35 Cory Booker
– 10:21 Kenneth Cole
– 11:28 Action-orientation Tools & Techniques (Training)

 Integrity – 12:00
– 12:01 Patrick Henry
– 12:16 Banastre Tarlton
– 12:48 Michael Hyatt (MichaelHyatt.com)
– 13:18 John Mackey (“Rahodeb”)
– 14:00 Integrity Tools & Techniques (Hiring / Recruiting)

Connect – 14:14
– 14:18 Paul Revere (Malcom Gladwell’s William Dawes reference)
– 15:02 British Loyalist Dependency
– 15:28 Barack Obama
– 15:53 BrandLink Communications & Jenny Lawson (aka “The Bloggess“)
– 17:27 Connect Tools & Techniques (LinkedIn Maps)

Open – 17:46
– 17:48 John Hancock / Signers or Declaration of Independence
– 17:56 WIlliam Howe / Henry Clinton
– 18:50 Patrick Doyle (Domino’s Pizza / Pizza Turnaround)
– 19:30 Mike Perry (Minnesota Sennator)
– 20:22 Open Tools & Techniques (Culture)

 Servant Leadership – 21:19
– 21:26 George Washington & The Marquis de La Fayette
– 21:53 King George III
– 22:43 Tony Hsieh (Zappos.com)
– 24:10 Bob Nardelli (Home Depot & Chrysler)
– 25:01 Servant Leadership Tools & Techniques

Recap – 25:40

Special thanks to Heritage University’s Leadership Academy for the opportunity to present these leadership principles and perspectives on the social media revolution.

Question: What other key principles do you see from the American Revolution that should be practiced in Social Media?


Picture of Ben Lichtenwalner

Ben Lichtenwalner

Ben Lichtenwalner is the founder and principal of Modern Servant Leader and Radiant Forest, LLC. He has studied and promoted servant leadership awareness and adoption for over 20 years. He is the author of 2 leadership books and has 2 decades of corporate management and leadership experience. His corporate experience spans CIO, VP, Director, and many management roles at Fortune 500, INC 500, and Nonprofits. Ben’s education includes a B.S. in Management Science & Information Systems from Penn State University and an MBA from Lehigh University. Ben's Full Profile Here: About Ben Lichtenwalner

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