Mark Sanborn Interview – Fred 2.0 New Ideas on Extraordinary Results

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We first wrote about Mark Sanborn here several years ago, after he spoke at the Chick-Fil-A Leadercast. Then I had the chance to interview Mark last year when he came out with Up Down or Sideways: How to Succeed When Times are Good, Bad, or In Between. Mark’s newest book, “Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results” is another great resource Servant Leaders. In this interview I speak with Mark about his new book and his work, “Developing Leaders in Business and in Life.”

Specific questions we cover include:

1. What does it mean to be a “Fred”?

2. How does someone best learn to become a Fred?

3. If you had 5 minutes in an elevator with someone desiring to be a greater leader, what would you tell them about being a Fred?

4. What role does social media play in the opportunities for leaders today to become better Freds?

For answers to these questions and more, check out this interview with Mark Sanborn. You can find out more about Mark and his work at


Picture of Ben Lichtenwalner

Ben Lichtenwalner

Ben Lichtenwalner is the founder and principal of Modern Servant Leader and Radiant Forest, LLC. He has studied and promoted servant leadership awareness and adoption for over 20 years. He is the author of 2 leadership books and has 2 decades of corporate management and leadership experience. His corporate experience spans CIO, VP, Director, and many management roles at Fortune 500, INC 500, and Nonprofits. Ben’s education includes a B.S. in Management Science & Information Systems from Penn State University and an MBA from Lehigh University. Ben's Full Profile Here: About Ben Lichtenwalner

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