Digital Media

Mary Bono, Simone Biles, USA Gymnastics, Nike, and Spencer Stuart

USA Gymnastics Demonstrates Failure at Leadership Selection in the Digital Media Age

On Saturday, USA Gymnastics announced the role of interim President and CEO will be filled by Mary Bono. In selecting Bono, USA Gymnastics joins an unfortunate list of companies failing to conduct a basic analysis of digital media, before making critical leadership decisions. At issue is at least one post where Ms. Bono attacked Nike, […]

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Ben Lichtenwalner Demonstrates Social Media Listening for People Leaders

Real Time Listening in Digital Media for People Leaders

[fusion_youtube id=”https://youtu.be/kU8JQNJy9jM” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””][/fusion_youtube] Click here if you are unable to see the video. In Paradigm Flip, I introduced three types of listening in digital media for people leaders to monitor the online conversation about their business or non-profit and it’s industry: 1. Real Time: A real-time monitor streams content as it occurs

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Ben Lichtenwalner presenting Digital Media and the Future of Leadership at Hope College Symposium

Digital Media and the Future of Your Leadership – Video

[fusion_youtube id=”http://youtu.be/D9MVX8R76Vc” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=””][/fusion_youtube]   Ben Lichtenwalner presents Digital Media and the Future of Leadership at Hope College’s Critical Issues Symposium. Having difficulties viewing the video? Click here. Leadership is not easy, but digital media makes it easier than ever before. Whether or not you leverage this opportunity, there are major influencers

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