Several Southwest Airlines planes are parked in the background. In the foreground is a large stock chart with a declining red arrow going down and to the right.

Leadership Lessons in Southwest Airline’s Fall From Grace

Southwest Airlines has been celebrated as a champion of employees and servant leadership for decades. So what went wrong? We learn from this incident: Invest in Technology, Accept Responsibility, Maintain Reasonable Margins, Overcompensate, and Brand Your Changes.